Choosing Your Domain Name


A domain name is an essential part of any online business. This domain name will serve as the first connection between you and a potential customer. That is why so many businesses put emphasis on getting the right domain name for their business. While there are plenty of options available, getting the exact one you want may not always be possible. That is why you should plan ahead before you buy your company’s domain name. Here are some things you can do to get started.

Consider Variations of Your Business Name

When you are starting to think about domain names, you will want to have a range of options before you make your purchase. This way, if your top choice is already taken, you can move to the next one on the list.

So how do you get a list of three, four or five different names that will still work for your online company? Try to consider variations of your business name. If you run a business called Smith Sons and Company, you can look for domains such as smithsons, smithsonsco, ssc and other variations. These will all still serve to describe your business without making the domain name irrelevant to your business. This can also work by switching the type of domain you will buy. While .com is the most common domain, there are many other options out there that can work just as well at getting visitors to your website.

Purchase Multiple Domains

To protect the potential of your daily visitors to your site, you may also consider the option to buy domain names that could lead your visitors away from your site. Two ways you can find multiple domain names and redirect them back to your site is to look for common misspellings of your website domain or to buy the same name on a different domains such as .net, .biz, .org or any other relevant domains. Often business owners only purchase multiple domain names when they find they have a clear miscommunication with their potential customers or they have a bigger budget to use for marketing and web development than most startups. You can acquire multiple domain names at any time and redirect back to your site.

Continue Building Your Brand

A good domain name can bring in the visitors, but a you must follow through with a great web design for your site. Once your domain name is chosen, you will need to build a website that best represents your business. Whether your website serves as a virtual point of sale or simply a place to get more information, it must grab the visitor’s attention and provide them with the solutions they need.


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