When a company does online marketing of its product and services, it frames its website. While framing website there are number of things that should be considered. Like, content, URL, keyword, website design and many more. For all these, company must optimize its site to drive more traffic towards it. Moreover SEO improves the ranking of the company’s site and boosts the brand. Site with relevant content on the page secures the top position in a search engine and attract the potential customers. SEO not only ensures the relevant content in the site but also plays a significant role in website designing. SEO web design helps your company’s site to become user friendly.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Site owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners.
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page’s content.
Professional web designers consider every aspect of the site and the information it contains before designing it in an effective and attractive way. Here is the checklist given below
- SEO image: Tagging an image with the site is impressive as it attracts customers towards your site. But the image should be of appropriate size as site with large image often takes more time to be loaded. You can turn to SEO in naming the image and choosing the keywords that users frequently use while searching for your products and services.
- Make site mobile friendly: Today most of the users access the sites on their mobile phones. So it is important that the site must be mobile friendly. Moreover search engines also skip those websites that are not compatible with mobile devices. SEO designs the sites in a way the users are looking for and it gives you a competitive advantage.
- Appealing look to site: Professional web designers are aware of the significance of creating fascinating websites with SEO as the latter improves your site’s ranking in search engine. As a result your site would have more clicks and people accessing the site frequently may become your customers. Consequently your brand will be boost up.